![]() Brands should look for trending hashtags, ideally with 500K posts or less. Here are some steps brands can take to prevent spam in their Instagram comments: Limit Broad, General Hashtag Useīots can target popular hashtags, so try to limit your use of popular hashtags - think hashtags with 1M posts or more. While a certain amount of spam is inevitable, especially if you’re a high-profile account with many followers, there are some steps brands can take to reduce the amount of spam they receive and mitigate factors that contribute to it. How To Prevent Spam Comments on Instagram The benefit of deleting spam? It makes your profile and posts seem more relevant for your audience, less crowded with noise and more professional overall. While we mention the negative impact deleting critical comments can have, the opposite is true of spam - brands should absolutely remove these from their comments as they don’t build trust or inspire confidence in your brand. Brands should report any offensive or inappropriate comments and delete spam from their profiles. Simply put, no - brands should not ignore spam comments on Instagram. Should Brands Ignore Spam Comments on Instagram? While trending Instagram hashtags are one aspect of a robust strategy, brands should be mindful to limit their use and only use ultra-relevant tags to avoid attracting spam. Sometimes, spam accounts use bots to monitor popular hashtags and comment on these posts to increase their followers. This isn’t the only reason Instagram posts receive spam - another lesser-known reason brands receive spam is from using popular hashtags. Even if you delete their comments, a significant following means they might receive engagement from their comments before a brand has the opportunity to delete them. If you’re a high-profile brand with many followers, this might seem like an ‘easy opportunity’ for spam accounts. Spam comments happen for several reasons. ![]() Their bio contains grammatical errors or seems poorly written.Following a high number of accounts, especially if this number is high compared to their legitimate followers.The account posting the spam is low-quality - they might be private, have 0 posts, followers that also seem like spam accounts, or have low-quality or suspicious profile photos (think obvious free stock images, photos of models or other figures who likely have their own, verifiable social profiles).Repeated links to external, unfamiliar sites.Spam often comes from a website attempting to sell something - here are a few ways to identify spam in your comment section: While the former often comes from bots, sellers or other means, the latter are comments critical of your brand, products or even approach to posting. Spam on Instagram is different from critical or unwanted comments. To leave an Instagram comment, users can simply tap the ‘Add a comment…’ text below a post to leave their thoughts, questions or other messages in a comment. How to hide, delete and turn off Instagram comments.Īn Instagram comment is a message a user leaves under a post or Reel on Instagram.How to prevent spam comments on Instagram. ![]() Should brands avoid negative Instagram comments?.Why do I get spam comments on Instagram?.So, how do you know which negative comments you should delete from your Instagram? Conversely, some negative comments are spam or harmful and should certainly be removed from your comment section. ![]() Deleting genuine constructive critiques or negative opinions from your Instagram comments can appear distrustful, disingenuous and unflattering. Deleting negative comments on Instagram can be tempting - but sometimes, this is not the right approach. ![]()
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